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| Project Type: CD-ROM Client: Bayer Project Description: Technical Resource & Marketing Materials CD Background: Bayer's Agricultural division produces an animal health product called Vision®. Vision is the leader in its product category. Vision's product manager wanted to create a comprehensive resource for the sellers of Vision to retrieve and disperse Vision® product information. Project Goals: (1) Create a complete product information resource for the Vision line of products for sellers and marketers of Vision products. (2) Create a resource disk that easily enables marketing and graphics departments to promote the Vision line of products through the easy access to Vision graphics, ads and ad copy. TooBaRoo's Solution: TooBaRoo created a Technical Information CD-ROM and digital asset catalog. The CD allowed users to search for products by product name, digital asset type or digital file type. |
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